"> The Development of SMART Goals - Mike Williams

The Development of SMART Goals


The beginning of the year is a great time to review your key priority goals or objectives for the rest of the year. Your goals should be the key objectives that will make the most impact on the growth of your business. Your goals should be SMART.


This means:

Specific – To what you want to accomplish in your business.

Measurable – Must be able to measure the goal (% growth, Profit, Revenue Pass/Fail).        

Achievable – Stretch your goal but don’t make it unreachable, and don’t sandbag.

Relevant – To the things that will impact positive results within your business.

Time-bound – Put a date to when you will accomplish any goal.


Don’t list as a goal to simply make more money this year. To make the goal SMART you would say, “I will improve sales, revenue, or profits by 15% by December 31st.” You would specifically identify the goal (Specifically sales, profits or revenue), measure the goal as well as identify when you will have the goal accomplished.


Once you identify the goal, you must then list all of the key action steps necessary to complete and meet your goal (Actions/Dates/Timeline). This will help you monitor progress and allow you to keep moving forward in attaining your goals. This is important in setting both individual and team goals within a business or corporation.


I would love to help you learn more about the benefits of goal setting! Let’s book a time where we can talk about it!

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Thank you for considering working with The Growth Coach of Northern Virginia. I’m Mike Williams and I know the business challenges you’re facing are frustrating – but I also know The Growth Coach’s business and sales coaching can help you thrive.


“Mike has really helped me with my business. He has challenged me to have a long term view of my business as well as my planning. Since I have been working with Mike, I am managing my time better and starting to put more emphasis on my business 5 years out and beyond. I have already hired a new employee and am better organized for growth and success.” Sucha Khamsuwan, President & Chief designer STUDIO IDEYA Architecture + Interiors

Fairfax, VA


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